Creativity in product innovation

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Bibliographic Details
Main Author: Goldenberg, Jacob 1962-
Other Authors: Mazursky, David 1954-
Format: Book
Published: Cambridge, UK Cambridge University Press 2002
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 224 p ill 26 cm
Bibliography:Includes bibliographical references and inde.
ISBN:0521800897 (hard
0521002494 (pbk.)
9780521800891
9780521002493