Persuasive messages the process of influence

Persuasive messages the process of influence

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Bibliographic Details
Main Author: Benoit, William L.
Other Authors: Benoit, Pamela J. 1954-
Format: Book
Published: Malden, MA Blackwell Pub. 2008
Subjects:
Persuasion (Psychology)
Persuasion (Rhetoric)
Attitude change
Social influence
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 274 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9781405158206 (hardcover : alk. paper)
9781405158213 (pbk. : alk. paper)

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