Persuasive messages the process of influence

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Bibliographic Details
Main Author:	Benoit, William L.
Other Authors:	Benoit, Pamela J. 1954-
Format:	Book
Published:	Malden, MA Blackwell Pub. 2008
Subjects:	Persuasion (Psychology) Persuasion (Rhetoric) Attitude change Social influence
Online Access:	Click Here to View Status and Holdings.
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