Leadership brand developing customer-focused leaders to drive performance and build lasting value
Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization
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Main Authors: | Ulrich, Dave 1953- (Author), Smallwood, W. Norman (Author) |
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Format: | Book |
Language: | English |
Published: |
Boston
Harvard Business School
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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