Leadership brand developing customer-focused leaders to drive performance and build lasting value

Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization

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Bibliographic Details
Main Authors: Ulrich, Dave 1953- (Author), Smallwood, W. Norman (Author)
Format: Book
Language:English
Published: Boston Harvard Business School 2007
Subjects:
Online Access:Click Here to View Status and Holdings.
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