Leadership brand developing customer-focused leaders to drive performance and build lasting value

Leadership brand developing customer-focused leaders to drive performance and build lasting value

Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization

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Bibliographic Details
Main Authors: Ulrich, Dave 1953- (Author), Smallwood, W. Norman (Author)
Format: Book
Language:English
Published: Boston Harvard Business School 2007
Subjects:
Organizational learning
Leadership
Executive coaching
Online Access:Click Here to View Status and Holdings.
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264 # 1 |a Boston  |b Harvard Business School  |c 2007 
264 # 4 |c ©2007 
300 # # |a xiv,270 pages  |c 24 cm 
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504 # # |a Includes bibliographical references (p. 241-247) and index 
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650 # 0 |a Organizational learning 
650 # 0 |a Leadership 
650 # 0 |a Executive coaching 
700 1 # |a Smallwood, W. Norman  |e author 
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