MARKETING RESEARCH

MARKETING RESEARCH

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Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and is presented in an engaging and accessible style. Avisual map evolves throughout the text, guiding st...

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Bibliographic Details
Main Authors: AAKER, DAVID A. (Author), Aaker, David A. (Author), V. Kumar (Author), Lawley, Meredith (Author), George, S. Day (Author)
Other Authors: Stewart, David
Format: Book Chapter
Language:English
Published: Milton, Qld. John Wiley & Sons Australia 2007
©2007
Edition:THE SECOND PACIFIC RIM EDITION
Subjects:
Marketing research > Textbooks
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