Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Book
Published: Boston McGraw-Hill/Irwin 2006
Edition:4th ed
Subjects:
Service industries > Marketing
Customer services > Marketing
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvii, 708 p. ill., map 27 cm
Bibliography:Includes bibliographical references and index
ISBN:0072961945 (alk. paper)

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