Services marketing integrating customer focus across the firm

Saved in:

Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2006
Edition:	4th ed
Subjects:	Service industries > Marketing Customer services > Marketing Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet