Involving customers in new service development

Involving customers in new service development

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Bibliographic Details
Other Authors: Edvardsson, Bo 1952-
Format: Book
Published: London Imperial College Press Distributed by World Scientific Publishing Co 2006
Series:Series on technology management v 11
Subjects:
Creative ability in business
Service industries > Management
Customer relations > Management
New products > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:viii, 323 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:1860946690
9781860946691

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