The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, cr...
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| Format: | Book |
| Language: | English |
| Published: |
Mississauga, Ont.
J. Wiley & Sons Canada
2007
©2007 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Event entertainment and production 
Event management for tourism, cultural, business and sporting events