The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth

The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, cr...

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Bibliographic Details
Main Author: Allen, Judy 1952- (Author)
Format: Book
Language:English
Published: Mississauga, Ont. J. Wiley & Sons Canada 2007
©2007
Subjects:
Public relations > Planning
Business entertaining > Planning
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