ZAG THE NUMBER-ONE STRATEGY OF HIGH-PERFORMANCE BRANDS : A WHITEBOARD OVERVIEW
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| Format: | Book |
| Language: | English |
| Published: |
Berkeley, California
AIGA New Riders
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
Living brands collaboration + innovation = customer fascination
