Creating Do-It-Yourself Customers How Great Customer Experiences Build Great Companies

More than 65 percent of Southwest Airlines' customers book tickets themselves on southwest.com. The self checkout available in more than 1,000 Home Depot stores contributed to a 7.3 percent increase in the average customer transaction. Customers are creating do-it-yourself teddy bears at Build-...

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Bibliographic Details
Main Author: Honebein, Peter C. 1963- (Author)
Other Authors: Cammarano, Roy F.
Format: Book
Language:English
Published: Mason, Ohio Thomson Higher Education 2005
Subjects:
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