Marketing research tools and techniques

Marketing research tools and techniques

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

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Bibliographic Details
Main Author: Bradley, Nigel 1958- (Author)
Format: Book
Language:English
Published: Oxford Oxford University Press 2006
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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650 # 0 |a Marketing research 
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