Marketing research tools and techniques
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Oxford University Press
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research tools & techniques