Marketing research tools and techniques
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Oxford University Press
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. |
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| Physical Description: | xxi, 531 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780199281961 0199281963 |
Marketing research tools & techniques