Global marketing management changes, challenges and new strategies

Global marketing management changes, challenges and new strategies

Provides comprehensive coverage of the issues which define marketing in the world in modern times. Drawing on various theoretical insights from other management disciplines, this book seeks to demonstrate how, through adequate management of these issues, an organization could seek to develop and mai...

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Bibliographic Details
Main Authors: Lee, Kiefer (Author), Carter, Steve (Author)
Format: Book
Language:English
Published: Oxford Oxford University Press 2005
Subjects:
Strategic planning
International business enterprises > Management
Online Access:Click Here to View Status and Holdings.
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