Global marketing management changes, challenges and new strategies
Provides comprehensive coverage of the issues which define marketing in the world in modern times. Drawing on various theoretical insights from other management disciplines, this book seeks to demonstrate how, through adequate management of these issues, an organization could seek to develop and mai...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Oxford University Press
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global Business Strategy Multinational Corporations Venturing into Emerging Markets 
Total global strategy managing for worldwide competitive advantage