Global marketing management changes, challenges and new strategies

• Main Authors: Lee, Kiefer (Author), Carter, Steve (Author)
• Format: Book
• Language: English
• Published: Oxford Oxford University Press 2005
• Subjects: Strategic planning; International business enterprises > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxxi, 582 pages colour illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0199267529; 9780199267521

Provides comprehensive coverage of the issues which define marketing in the world in modern times. Drawing on various theoretical insights from other management disciplines, this book seeks to demonstrate how, through adequate management of these issues, an organization could seek to develop and maintain sustainable global competitiveness