Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

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Bibliographic Details
Corporate Authors:	Chartered Institute of Marketing, International Business Machines Corporation
Other Authors:	Gamble, Paul R.
Format:	Unknown
Published:	London; Sterling, VA Kogan Page 2006
Subjects:	Marketing > Management Product management > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-368185
020	0	0	\|a 0749443855
020	0	0	\|a 0749447761
020	0	0	\|a 9780749447762
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .M3584 2006
245	0	0	\|a Marketing revolution! \|b the radical new approach to transforming the business, the brand & the bottom line \|c Paul R. Gamble ... [et al.]
260	0	0	\|a London; \|a Sterling, VA \|b Kogan Page \|c 2006
300	0	0	\|a xii, 308 p. \|b ill. \|c 24 cm
500	0	0	\|a "IBM ; CIM."
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Product management \|x Management
700	1	1	\|a Gamble, Paul R.
710	2	1	\|a Chartered Institute of Marketing
710	2	1	\|a International Business Machines Corporation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=368185
964	#	#	\|c BOK \|d 01