Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

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Bibliographic Details
Corporate Authors:	Chartered Institute of Marketing, International Business Machines Corporation
Other Authors:	Gamble, Paul R.
Format:	Book
Published:	London; Sterling, VA Kogan Page 2006
Subjects:	Marketing > Management Product management > Management
Online Access:	Click Here to View Status and Holdings.
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