Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

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Bibliographic Details
Corporate Authors: Chartered Institute of Marketing, International Business Machines Corporation
Other Authors: Gamble, Paul R.
Format: Unknown
Published: London; Sterling, VA Kogan Page 2006
Subjects:
Marketing > Management
Product management > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"IBM ; CIM."
Physical Description:xii, 308 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0749443855
0749447761
9780749447762

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