Strategic market relationships from strategy to implementation
Strategic Market Relationships, 2nd Edition develops the reader?s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first editio...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2007
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-367490 | ||
| 005 | 201951715523 | ||
| 008 | t2007 a 001 eng D | ||
| 020 | 0 | 0 | |a 9780470028803 |
| 020 | 0 | 0 | |a 0470028807 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.55 |b .D66 2007 |
| 100 | 1 | 0 | |a Donaldson, Bill |d 1948- |e author |
| 245 | 1 | 0 | |a Strategic market relationships |b from strategy to implementation |c Bill Donaldson, Tom O'Toole |
| 250 | 0 | 0 | |a Second Edition |
| 264 | # | 1 | |a Hoboken, NJ |b Wiley |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | 0 | 0 | |a xiv, 269 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | 0 | 0 | |a Includes bibliographical references (p. [249]-262) and index |
| 520 | # | # | |a Strategic Market Relationships, 2nd Edition develops the reader?s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. |
| 650 | # | 0 | |a Industrial management |
| 650 | # | 0 | |a Strategic alliances (Business) |
| 650 | # | 0 | |a Business networks |
| 650 | # | 0 | |a Relationship marketing |
| 700 | 1 | 1 | |a O'Toole, Tom |d 1966- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=367490 |
| 964 | # | # | |c BOK |d 01 |
Strategic market relationships from strategy to implementation