Strategic market relationships from strategy to implementation

Strategic market relationships from strategy to implementation

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Strategic Market Relationships, 2nd Edition develops the reader?s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first editio...

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Bibliographic Details
Main Authors: Donaldson, Bill 1948- (Author), O'Toole, Tom 1966- (Author)
Format: Book
Language:English
Published: Hoboken, NJ Wiley 2007
Edition:Second Edition
Subjects:
Industrial management
Strategic alliances (Business)
Business networks
Relationship marketing
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