Strategic market relationships from strategy to implementation

• Main Authors: Donaldson, Bill 1948- (Author), O'Toole, Tom 1966- (Author)
• Format: Book
• Language: English
• Published: Hoboken, NJ Wiley 2007
• Edition: Second Edition
• Subjects: Industrial management; Strategic alliances (Business); Business networks; Relationship marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 269 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (p. [249]-262) and index
• ISBN: 9780470028803; 0470028807

Strategic Market Relationships, 2nd Edition develops the reader?s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation.