How to talk to customers create a great impression every time with MAGIC

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service t...

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Bibliographic Details
Main Authors: Berenbaum, Diane 1956- (Author), Larkin, Tom 1953- (Author)
Format: Book
Language:English
Published: San Francisco Jossey-Bass 2007
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Description
Summary:Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special. For more on this book, visit www.howtotalktocustomers.com.
Physical Description:x, 209 pages illustrations 25 cm
Bibliography:Includes bibliographical references
ISBN:9780787987527
0787987522