The real Pepsi challenge the inspirational story of breaking the color barrier in American business
THE START OF THE RIVALRY BETWEEN THE PEPSI-COLA and Coca-Cola companies in the 1940s is legend in business. Less known is that a bigger, more important battle was being fought on the front lines of the cola wars at the same time: the struggle of African- Americans to gain access to white Corporate A...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Free Press
2007
©2007 |
| Series: | Wall Street journal book
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Capparel, Stephanie |e author |
| 245 | 1 | 4 | |a The real Pepsi challenge |b the inspirational story of breaking the color barrier in American business |c Stephanie Capparell |
| 264 | # | 1 | |a New York |b Free Press |c 2007 |
| 264 | # | 1 | |c ©2007 |
| 300 | # | # | |a xvii, 349 pages |b illustrations |c 24 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Wall Street journal books |
| 504 | # | # | |a Includes bibliographical references (p. 289-329) and index |
| 520 | # | # | |a THE START OF THE RIVALRY BETWEEN THE PEPSI-COLA and Coca-Cola companies in the 1940s is legend in business. Less known is that a bigger, more important battle was being fought on the front lines of the cola wars at the same time: the struggle of African- Americans to gain access to white Corporate America. Underdog Pepsi-Cola-under the direction of an astute businessman with a keen sense of his role as a leader-joined forces with a group of striving African-American professionals. Their union made history, and taught American businesses a lesson in the value of a diverse workforce. |
| 650 | # | 0 | |a African American executives |x History |
| 650 | # | 0 | |a Cola drinks |x History |x Marketing |z United States |
| 650 | # | 0 | |a African American consumers |x History |
| 830 | # | 1 | |a Wall Street journal book |
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The other guy blinked how Pepsi won the cola wars