The real Pepsi challenge the inspirational story of breaking the color barrier in American business
THE START OF THE RIVALRY BETWEEN THE PEPSI-COLA and Coca-Cola companies in the 1940s is legend in business. Less known is that a bigger, more important battle was being fought on the front lines of the cola wars at the same time: the struggle of African- Americans to gain access to white Corporate A...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Free Press
2007
©2007 |
| Series: | Wall Street journal book
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The other guy blinked how Pepsi won the cola wars