Marketing the basics

Marketing the basics

A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies

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Bibliographic Details
Main Authors: Moore, Karl (Author), Pareek, Niketh (Author)
Format: Book
Language:English
Published: London Routledge 2006
Subjects:
Marketing research > Research
Marketing > Management
Export marketing > Management
Consumer behavior > Research
Online Access:Click Here to View Status and Holdings.
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