Marketing the basics
A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Handbook of marketing scales multi-item measures for marketing and consumer behavior research