Marketing the basics
A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies |
|---|---|
| Item Description: | Includes index |
| Physical Description: | vi, 220 pages illustrations 21 cm |
| ISBN: | 9780415380805 0415380804 0415380790 |
Handbook of marketing scales multi-item measures for marketing and consumer behavior research