Fundamentals of Marketing

Fundamentals of Marketing

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industri

Saved in:
Bibliographic Details
Main Authors: Stone, Marilyn A. (Author), Desmond, John 1952- (Author)
Format: Book
Language:English
Published: London Routledge\Taylor &Francis Group 2007
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first

Similar Items