Fundamentals of Marketing

Fundamentals of Marketing

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industri

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Bibliographic Details
Main Authors: Stone, Marilyn A. (Author), Desmond, John 1952- (Author)
Format: Book
Language:English
Published: London Routledge\Taylor &Francis Group 2007
Subjects:
Marketing
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