Fundamentals of Marketing
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industri
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge\Taylor &Francis Group
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industri |
|---|---|
| Physical Description: | xix, 480 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical reference and index |
| ISBN: | 9780415370967 0415370965 |
FUNDAMENTALS OF MARKETING