Explorations of marketing in society

Explorations of marketing in society

Ethics - or a practical lack thereof - grab headlines and pose challenges across industry. This collection of articles offers an insight on myriad ethical issues through various areas of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issue...

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Bibliographic Details
Main Authors: Gundlach, Gregory T. Gregory Thomas (Author), Block, Lauren G. (Author)
Other Authors: Wilkie, William L. (Editor)
Format: Book
Language:English
Published: Mason, Ohio Thomson 2007
Subjects:
Consumer behavior > Social aspects
Public interest
Marketing > Moral and ethical aspects
Social marketing
Marketing > Social aspects
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