Global strategic management

Global strategic management

Useful for International and Global Strategy course, this text aims to offer a global perspective on strategy. It covers topics such as corporate social responsibility and new technologies. It provides both mini-cases and full-length cases of successful global companies from the United States, Europ...

Full description

Saved in:
Bibliographic Details
Main Authors: Mellahi, Kamel (Author), Frynas, Jedrzej George (Author), Finlay, Paul N. (Author)
Format: Book
Language:English
Published: Oxford, New York Oxford University Press 2005
Subjects:
International business enterprises > Case studies > Management
International economic relations
Strategic planning
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Useful for International and Global Strategy course, this text aims to offer a global perspective on strategy. It covers topics such as corporate social responsibility and new technologies. It provides both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India
Physical Description:xix, 395 pages illustrations 25 cm
ISBN:9780199266159
0199266158

Similar Items