Global strategic management

Global strategic management

Useful for International and Global Strategy course, this text aims to offer a global perspective on strategy. It covers topics such as corporate social responsibility and new technologies. It provides both mini-cases and full-length cases of successful global companies from the United States, Europ...

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Bibliographic Details
Main Authors: Mellahi, Kamel (Author), Frynas, Jedrzej George (Author), Finlay, Paul N. (Author)
Format: Book
Language:English
Published: Oxford, New York Oxford University Press 2005
Subjects:
International business enterprises > Case studies > Management
International economic relations
Strategic planning
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