Brand management 101 101 lessons from real-world

Brand management 101 101 lessons from real-world

Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all. A...

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Bibliographic Details
Main Author: Dhar, Mainak (Author)
Format: Book
Language:English
Published: Singapore Wiley (Asia) 2007
Subjects:
Marketing > Management
Brand name products
Online Access:Click Here to View Status and Holdings.
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