Brand management 101 101 lessons from real-world
Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all. A...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Wiley (Asia)
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand management principles and practices 
Global brand strategy unlocking brand potential across countries, cultures & markets