Public and nonprofit marketing--cases and readings

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Bibliographic Details
Main Author:	Lovelock, Christopher H
Other Authors:	Weinberg, Charles B, Lovelock, Christopher H.
Format:	Unknown
Published:	New York Wiley 1984
Subjects:	Corporations, Nonprofit > Marketing Government business enterprises > Marketing > Case studies Government business enterprises > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471885789
090	0	0	\|a HD2741 \|b .L65 1984
100	1	#	\|a Lovelock, Christopher H
245	1	1	\|a Public and nonprofit marketing--cases and readings \|c Christopher H. Lovelock, Charles B. Weinberg
260	#	#	\|a New York \|b Wiley \|c 1984
300	#	#	\|a xiii, 378 p. \|b ill. \|c 28 cm
500	#	#	\|a Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing.
504	#	#	\|a Includes bibliographies.
650	#	0	\|a Corporations, Nonprofit \|x Marketing
650	#	0	\|a Government business enterprises \|x Marketing \|x Case studies
650	#	0	\|a Government business enterprises \|x Marketing
700	1	#	\|a Weinberg, Charles B
700	#	#	\|a Lovelock, Christopher H. \|t Cases in public and nonprofit marketing
700	#	#	\|a Lovelock, Christopher H. \|t Readings in public and nonprofit marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=36514
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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