Public and nonprofit marketing--cases and readings

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Bibliographic Details
Main Author:	Lovelock, Christopher H
Other Authors:	Weinberg, Charles B, Lovelock, Christopher H.
Format:	Unknown
Published:	New York Wiley 1984
Subjects:	Corporations, Nonprofit > Marketing Government business enterprises > Marketing > Case studies Government business enterprises > Marketing
Online Access:	Click Here to View Status and Holdings.
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