Public and nonprofit marketing--cases and readings

Public and nonprofit marketing--cases and readings

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Bibliographic Details
Main Author: Lovelock, Christopher H
Other Authors: Weinberg, Charles B, Lovelock, Christopher H.
Format: Unknown
Published: New York Wiley 1984
Subjects:
Corporations, Nonprofit > Marketing
Government business enterprises > Marketing > Case studies
Government business enterprises > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing.
Physical Description:xiii, 378 p. ill. 28 cm
Bibliography:Includes bibliographies.
ISBN:0471885789

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