Branding governance a participatory approach to the brand building process

Saved in:

Bibliographic Details
Main Author:	Ind, Nicholas
Other Authors:	Bjerke, Rune
Format:	Unknown
Published:	Chichester, England John Wiley & Sons 2007
Subjects:	Brand name products Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-364918
020	0	0	\|a 0470030752 (cloth)
020	0	0	\|a 9780470030752 (cloth)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b I527 2007
100	1	0	\|a Ind, Nicholas
245	1	0	\|a Branding governance \|b a participatory approach to the brand building process \|c Nicholas Ind and Rune Bjerke
260	0	0	\|a Chichester, England \|b John Wiley & Sons \|c 2007
300	0	0	\|a xii, 276 p. \|b ill. \|c 24 cm
504	0	0	\|a Includes bibliographical references (p. [245]-263) and index
650	#	0	\|a Brand name products
650	#	0	\|a Product management
700	1	1	\|a Bjerke, Rune
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=364918
964	#	#	\|c BOK \|d 01