Branding governance a participatory approach to the brand building process

Saved in:

Bibliographic Details
Main Author:	Ind, Nicholas
Other Authors:	Bjerke, Rune
Format:	Book
Published:	Chichester, England John Wiley & Sons 2007
Subjects:	Brand name products Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet