Branding governance a participatory approach to the brand building process
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Other Authors: | |
Format: | Unknown |
Published: |
Chichester, England
John Wiley & Sons
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xii, 276 p. ill. 24 cm |
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Bibliography: | Includes bibliographical references (p. [245]-263) and index |
ISBN: | 0470030752 (cloth) 9780470030752 (cloth) |