Branding governance a participatory approach to the brand building process

Branding governance a participatory approach to the brand building process

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Bibliographic Details
Main Author: Ind, Nicholas
Other Authors: Bjerke, Rune
Format: Book
Published: Chichester, England John Wiley & Sons 2007
Subjects:
Brand name products
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 276 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. [245]-263) and index
ISBN:0470030752 (cloth)
9780470030752 (cloth)

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