SPORT Marketing

"Sport Marketing, Third Edition", the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive...

Full description

Saved in:
Bibliographic Details
Main Authors: Mullin, Bernard James (Author), Hardy, Stephen 1948- (Author), Sutton, William Anthony 1951- (Author)
Format: Book
Language:English
Published: Champaign, IL Human Kinetics 2007
Edition:Third edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Search Result 1

Sport marketing by Mullin, Bernard J.

Published 2000
Click Here to View Status and Holdings.
Book
Search Result 2

Sport marketing by Mullin, Bernard James

Published 1993
Click Here to View Status and Holdings.
Book