Data and text mining a business applications approach

• Main Author: Miller, Thomas W. 1955- (Author)
• Format: Unknown
• Published: Upper Saddle River, NJ Pearson Prentice Hall 2005; ©2005
• Subjects: Data mining > Data processing; Text processing (Computer science); Business > Data processing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiii, 178 pages charts, illustrations 24 cm
• Bibliography: Includes bibliographical references (page 159-173) and index
• ISBN: 0131400851; 9780131400856

This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.