Data and text mining a business applications approach
This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four why is data mining important to business and marketing research; how is data mini...
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Upper Saddle River, NJ
Pearson Prentice Hall
2005
©2005 |
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| Online Access: | Click Here to View Status and Holdings. |
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Document warehousing and text mining 
Introduction to Business Data Mining