Retail Management A STRATEGIC APPROACH
The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and inte...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson Prentice Hall
2007
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| Edition: | TENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Retail Management A STRATEGIC APPROACH